Print and Reveal

A new varnish effect launched by Colour Five

Working for the Telegraph Group, Colour Five and Celloglas have launched a unique print effect, used by Kia on the Saturday Telegraph Magazine cover.

The advertisement featured a scratch off silver latex panel on the back cover, over which Colour Five printed text and images in 4 colour UV litho inks with a white UV ink underneath.

The effect works with the by-line of "Scratch the Clichés", increasing the dwell time and interaction with the advertisement and effectively doubling the advertisers print space - when the panel is removed there is another message underneath.

Please contact Colour Five for samples and specification.

Colour Five Ltd  Units 1 & 2 Wadsworth Close  Perivale  UB6 7JF

Telephone: 020 8799 6330  Fax: 020 8799 6340  Email:sales@colourfive.net