Working for the Telegraph Group, Colour Five and Celloglas have launched a unique print effect, used by Kia on the Saturday Telegraph Magazine cover.
The advertisement featured a scratch off silver latex panel on the back cover, over which Colour Five printed text and images in 4 colour UV litho inks with a white UV ink underneath.
The effect works with the by-line of "Scratch the Clichés", increasing the dwell time and interaction with the advertisement and effectively doubling the advertisers print space - when the panel is removed there is another message underneath.
Please contact Colour Five for samples and specification.
Colour Five Ltd Units 1 & 2 Wadsworth Close Perivale UB6 7JF
Telephone: 020 8799 6330 Fax: 020 8799 6340 Email:firstname.lastname@example.org